Firestarter- good use of a circle aesthetic.

Firestarter is a fictional design firm created by Renee Dunn. this design is another good example of simplicity being the key to a good design. Sometimes with an idea like fire, it's very easy to go overboard and adding as many elements of fire as you can, and then before you know it, you have a design that is cluttered and has too much going on in it. This isn't the case with this design.

Using the x conveys the ideas that they could either be firewood or matches without being too explicit as to what it is. My only gripe is that the flame isn't dynamic enough, but I enjoy it a lot nonetheless. Something I've noticed with logos and design aesthetics is the use of the circle and if the area in the circle is equally distributed by the elements within, it's effective and pleasing to the eye.