Monday, April 22, 2013

Farm to City Logo by Nina Reck

This is another design by Nina Reck that I enjoy, so I decded to share it as well. The logo brings to mind a chalkish/ spraypaintish feeling from how the chicken and the bird are drawn, and if you're more farm-minded it looks like chalk, and if you're more city-minded it looks like spray paint, so the choice to have that texture was a smart one. The logo itself is great for bottles, with just a rooster and pigeon it can easily become iconic. Perhaps the most obvious design element is the fact that a chicken comes from a farm and a pigeon from a city, but I decided to address that lastly, due to the obviousness.

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