Guitar Hero Typography

Michael Bierut also designed the famous guitar hero logo. Using a font type based on the type of font used predominately in heavy metal, his typography is able to capture the style and flair of the Guitar Hero franchise.

Michael's font is uneven and highly stylized yet readable and memorable. Notice how the bottoms of the letters in guitar go with the tops of the letters in hero. The bottoms and tops contour together in a way that is pleasing to look at. The letters also get smaller as they go further into the word, with the g and r in guitar being larger than u i and a, but the t is kept large to keep the text centered. The same is occuring within the hero, with but with h and o being smaller and e and r being a bit larger.