Monday, March 4, 2013

Favorite Logos Part 2

I felt like I needed to split up the Disney Logo post due to the amount of Disney world logos. The four parks each have their own goals and how they want to immerse you in a fantastical setting and help you forget your worries, and the logos are similar in their attempts...except for the main Walt Disney World logo, which is the most boring thing I've ever seen.
Take the Walt handwriting, slap some Times New Roman behind it and boom. This is the logo that represents the World's most visited attraction. I can understand their need to be neutral, seeing as it'd be tough to include the distinct personalities of the parks into one logo but c'mon. The older Walt Disney World logo is much more interesting to the eye, and it includes a globe with mouse ears. There ya go. That's way more visually stimulating than a simple font, and it says more about the resort than a default font.
The Magic Kingdom park which is the most iconic of all 4, uses the same font as Disneyland as I mentioned before, to emphasize the fantastical settings.
The second most iconic park is Epcot. You know, the one with the giant golf ball. Epcot is nearly the opposite of magic kingdom. Epcot tries to show you the real world in new and innovative perspectives, from traveling throughhistory, to flying over the beautiful views of California, to walking around the world (a pretty stereotyped world mind you).  Epcot's logo includes and image into it's typographical set up of a ring revolving around a globe. It creates the illusion of movement around earth, which can be used to reinforce the idea that Epcot is all about using our best technology and our resources to make a better planet, and to keep earth revolving around the sun.


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