Monday, March 4, 2013

Favorite logos part 1

Now, I may be a little biased since I've worked with this company for the past two years, and their films are some of my favorites, and damn it I love me some Dole Whip! The Walt Disney pictures logo and all other Disney logos are some of my favorites.

Even before Walt passed away (or was frozen and stored under Matterhorn bobsleds), their logo had been a simple seal of quality. It consisted of Walt's signature and a revolving technicolor profile of his finest creation, Mickey Mouse. It was meant to showcase both the main figure of the company and the technological advances being used in their products.

Perhaps their most famous logo was introduced in 1995 with the simple layered castle with the arch above it. This logo still contains Walt's signature, but it is much cleaner and easier to read, while still retaining his characteristic handwriting. The castle that was added is a reference to not only the films disney produces, but also one of it's other products: the theme parks. This logo helped to make Disney synonymous with great home entertainment and theme park fun. Who didn't want to go to a Disney park after watching a Disney movie?
Speaking of Disney parks, both of the two properties in the U.S. have their own unique logos. Like most Disney logos, they're mostly typographical, but both the logos evoke different feeling.


the disneyland logo, created for the original park in Anaheim, CA, evokes a feeling of fantasy and royalty. It's font seems Royal Germanic, and makes you feel like it is a kingdom of sorts, like a Magic Kingdom. The Magic Kingdom park in Walt Disney World also uses the same font due to the similar feeling it wishes to have on it's guests.

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