Wednesday, May 1, 2013

Austin Beerworks

I'm a big fan of this vintage styling that Austin Beerworks utilizes. It gives the cans a gas station type of vibe; it's something you can drink out in the desert sun while filling up your car (provided you aren't driving of course). It;s similar design wise to Intuition ale works by the way that they differentiate the types of brews without sacrificing the overall brand. Many craft beers are like this, and it's interesting to note that most macro breweries do the opposite, making their light beers seem like an entirely different brand and using different branding designs. Miller and Miller Lite and Budweiser and Bud Light are the biggest offenders of this, while Coors keeps a good job of leaving the company brand image alone and making sure it's known that they are the same brand.

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