Yume Ume Bag

Kelly Dorsey has designed a simple and effective bag for Yume Ume, a sushi chain. Utilizing the excellent pun (I jump for soy) and using the handles in an out of the box way, it creates a bag design that will have you looking twice at it as it lays on your kitchen counter. The added arms and legs to the fish help with the jumping illusion, and it's as if the fish is saying it himself, like "put some soy sauce on me sir!" I really love this design and the fun idea.