These CPR Awareness posters designed by Nina Reck are meant to show when CPR awareness would come in handy and how important it is to know CPR. The whole ad campaign takes place in different areas of isolation, and then shows the appropriate people in those locations in the same spot, the middle of the page, practicing CPR. The simple designs of the people and their surroundings allows for this to be an effective ad campaign, so if people see it more than once, they can equate it with the last one they saw, and the two colors, tints of white and red, bring to mind the red cross or hospice-like feelings, reinforcing the life saving technique being portrayed.
No comments:
Post a Comment