Intuition ale works- creating unique identities for each kind of beer

Intuition Ale Works, a brewery based out of Jacksonville, FL, are able to make their beer stand out from the rest on the shelves with unique branding that creates an identity unlike other beers out there. Different colors for the different brews helps differentiate the ales and convey different emotions. The red colored canned pale ale is based on russian propaganda posters, the kolsch design is based off of signs you'd see down by the docks, with a nautical typography, and the west coasts ipa design brings to mind summer road trips looking for the perfect surf, with a woodie car as the object that the type is placed on. Even the 12 fluid ounces on the bottom of the cans change styles for the different cans to further the individual identities. The sameness of the Intuition logo and the placement of the colors on the cans help to keep the individual identities yet keep them under the one: Intuition Ale Works.