Monday, April 22, 2013

El Luchador Tequila: Harnessing the power of Mexican Cheesiness

El Luchador Tequila designed by Katey Mangels, uses the design aesthetic of cheap posters for luchador matches and uses them to it's advantage. The two colors that don't work two well; the floating heads of the luchadores, and the uneven pasting on of the label helps to reinforce the design choice of bringing to mind a cheap tequila authentically made in Mexico. And in this way the design excels.

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