DIE GERMS DIE

This Dial Complete anti-bacterial sanitation ad highlights the power of the hand purifier. THIS THING KILLS GERMS. THE POWER OF THIS STUFF MAKES THEM CRY, AND THAT'S WHAT YOU FEEL ON YOUR HANDS WHEN YOU USE THIS.
It's not subtle, and that's what makes it efective. The design is incredibly simple, with the drop of hand purifier also symbolizing the germ tears, and highlighting the purity of the products by how see through it is.  And the crying aspects of the text are larger font then the rest.