Saul Bass: the other great poster designer

Before the movie poster was revolutionized in the 70s, the only way to advertise a movie was to show screeenshots and publicity shots of the stars. They were very bland in nature and didn't look aesthetically pleasing, but that's where Saul Bass comes in. Saul is best known for his collaborations with Alfred Hitchcock anin designing the opening title sequences for many of his films including "north by Northwest," "psycho," and "anatomy of a murder." By using abstract concepts and making them larger than life, he was able to creat memorable title sequences that were fun and interesting to watch and drew viewers into the stories. His posters were mainly red and white in color, to get an audiences blood pumping and get them excited about the film. The posters would also not directly show what to expect in the movie, but rather an impression of the elements involved in the film, like the swirling multiple circles for the Vertigo poster, which can represent the main characters medical condition and the narrative as a whole.