Art Nouveau- art and design

Art Nouveau is a nearly forgotten art form that I wish would make a comeback. Popular in 1890-1910, Art Nouveau seeked to mold the old and new; nature and man together, and to present intricately and pleasingly to the eye. Art Nouveau not only sweeped the art world by storm in the early 20th century, but it also made it's way into advertising and design aesthetics.

This poster advertising beer was created by Alphonse Mucha, who's considered the father of Art Nouveau. This image shows all the normalcies within the Art Nouveau discipline. A serene woman looking contemplative; nature is usually worked into the artwork, and in this one it's a floral arrangement in her hair and trees behind her. The clothing is very similar to what ancient Greeks or Romans would've worn: loose fitting and comfortable. Even the font has a distinct feel to it: rounded and natural. Art Nouveau pieces have a calming effect few other artforms possess, which is useful in advertising if you'd like your audience to connect your product to feeling good.