Eddie Opara is a newer designer, making splashes in the design community when he was partnering with Pentagram, one of the most prestigious design firms in the U.S. their work includes the Citi Logo, billboard magazine, and the Sundance film festival (I'll be talking about the Citi logo in a later blog, as it's one of my favorites.) Eddie Opara was chosen to join Pentagram due to his great ability to take two elements you never thought could work together and make something wonderful out of it.
The UCLA Architecture and Urban Design logo is the perfect case of this. When looking at the logo, it seems to be a group of shapes, but it becomes both an Architectural structure and the letters of the school spelled out all in one fell swoop. It's actually quite dynamic.
Upon first glance it's simply a group of squares withing squares, but after reading the text and looking at it again to make sense of it, the letters appear. Personally I find this to be genius! The simple colors of black and white help to drive the point home.
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