Paul Rand's UCLA poster is another example of something simple having deeper meanings. First let's talk about the layout of the poster, with UCLA sitting on top of the 75. The black of the background and the white of the text have an equal margin around the width of the poster. The 75's around A that are gathering in the center may seem like simple multi-colored 75's just added into the poster to look cool. It could also be resembling a bunch of moths being attracted to a light, as if to say creative and unique people are attracted to the light that is UCLA.
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