Pentagram, the world famous design firm in New York that produces some of the greatest graphics, includes Michael Bierut, a senior critic in graphic design at the Yale School of Art, and the national president of the American institute of Graphic Art. He was put in charge of creating the logo for the IDA (international design alliance) congress, which seeks to realize the benefits of design in a variety of fields. The logo goes off the idea of Pangaea, which is the theory that earth once had one large land mass that eventually drifted further apart from one another to the earth that we know today.
The Logo Michael created for the congress has more than one meaning like most good logos. It can be seen as both an ink blot, but at a longer glance it can be seen to be Pangaea, with all the countries banded together into one landmass. What makes this logo so effective is the use of black and white, allowing the logo to be as readable as possible and it can be used in any medium flawlessly. The two meanings that can be taken from it and the complex simplicity (the details of the countries in relation to the simple idea) makes it a work of genius.
No comments:
Post a Comment